Original Text from One Publishes to Find Comrades by Eva Weinmayr
In the forms of Exercises in Style (Raymond Queneau)
Notation:
How can we create a horizontal model of communication between artist and audience, a less owner-ship-based notion of authorship?
Surprise:
OMG! how a less ownership-based notion of authorship and a horizontal model of communication can be created between artist and audience!
Notation:
Usership represents a radical challenge to at least three stalwart conceptual institutions in
contemporary culture: spectatorship, expert culture, and ownership.
Negativities:
It is neither a participant nor an observer, but a group of people who use and make things. It is neither a revolution nor a political movement, but a change to the status quo. It is neither an ancient artistic movement nor an idealistic school of thought, but a fundamental tenet of today’s civilisation. It is neither authorship nor consumerism, but an act of observation. It is neither amateurism nor investors, but professionalism. It is not an act of renting or sharing, but of owning.
Notation:
As important as the subject matter itself, was the physical process of making these very specific objects. The creation becomes as important as putting them to the public.
Awkward
Oh, I’m not very good with words, but what I’m trying to say is that I think the physical process of making these particular items is as important as the subject matter itself. Does that make sense? I don’t know, but it makes more or less sense to me. What am I trying to say? Oh yes, in any case, I think the way things are made is as important as bringing them to the public. Okay, yeah, I said it.
Notation:
It was the activity of articulating experiences and collective brainstorming and the discussion of ideas that lead to sharp slogans and imagery for the posters.
Speaking Personally
I tell you that I personally believe that the poignant slogans and images of the posters must have been caused by the activity of articulating experiences and collective brainstorming and discussion of ideas.